Posta SipariЕџi Gelin Д°ncelemeleri
The campaign, carried out by Wieden + Kennedy, most requires a hard glance at the dangers of matchmaking today
If you'd asked me a few weeks ago basically is searching for some thing OkCupid was required to provide, I might respond to having a great resounding “no.” I'm not the web based matchmaking expert of work environment and based on my personal minimal sense therefore the stories from nearest and dearest and you will colleagues, the outcome off internet dating commonly may include downright terrible so you're able to “meh.”
That's why OkCupid entirely astonished and you can delighted me personally into discharge of the the venture. This new strategy uses vibrant, fun, either a little unique pictures and you may conspicuously have new acronym “DTF”, making such advertisements provocative and hard to disregard. The good thing? OkCupid reimagines you to definitely F phrase with the phrases that replace the meaning to help you refreshing options such “right down to be fantastic” or “down to flea markets.”
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