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It was followed by independently run consumer-focused science news site sciencealert.com (24.4 million visits, up 66% month-on-month). Month-on-month, both Newsweek (up 31% compared to February) and The Cool Down were beaten by publishing group Advance Local’s Alabama-focused site al.com (22.6 million visits, up 67% month-on-month). Visits to the climate-specialised newsbrand were up 25% month-on-month and 421% year-on-year (30.4 million visits). The New York Post (up 12%) saw the biggest monthly gain, followed by The New York Times, USA Today, Washington Post (122 million) and CNN, which each saw a 9% month-on-month boost in visits. Month-on-month the picture was more positive for the ten biggest sites, with all but People (down 8%) seeing more visits in March than February. The US Sun was also among the fastest-growing sites month-on-month, up 16% to 46.3 million, sharing joint fifth place with Forbes (108.3 million, also up 16% month-on-month).
Two-thirds of the top news sites in the US saw traffic shrink month-on-month in August following a bumper July. Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September. Fox also lost approximately 1% of its US web visits in October compared with the month before.
The UK-based Sun was the fastest faller, down 59% year on year to 23 million visits per month, according to Similarweb estimates. The biggest year-on-year increases were at The Arena Group’s Men’s Journal, up 309% compared to June 2024 to 25.1 million visits, and Substack, up 57% to 73.9 million visits. The biggest month-on-month increase in June was at The Times of Israel, which saw its visits almost double to 23.7 million in the US (up 98%). The other newsbrands to report month-on-month growth were Newsbreak (up 6%), SFGate (4%), USA Today (3%), and LA Times and India Times (both 1%). Similarly six sites reported month-on-month growth for August, with this hugely increasing to 35 in September.
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Yahoo Finance and People both shuffled up the board one spot to sixth and seventh place respectively, pushing the New York Post (150 million visits, down 7% year-on-year) down to eighth. The New York Times maintained its position in second place, with 361.8 million visits, and Fox News was third on 293 million. After Athlon the fastest-growing site in the US year-on-year was The Daily Dot (up 174.2% year-on-year to 29.2 million), which entered the top 50 for the first time in August.
Similarweb generates its traffic data by applying machine learning and modelling to the statistically representative datasets that the company collects. “Maybe it’s not in the millions, but there are in the tens of thousands that have posted on Moltbook and that’s quite a lot of traffic for something that is new and exciting like this,” he said. Visits to the Gannett-owned site were up by 32% year-on-year to 151.4 million – echoing its year-on-year growth rate last month.
Traditional hard news and politics sites saw the largest web traffic growth in November amid the 2024 US presidential election. November was a big month traffic-wise for many US news websites helped by the 5 November presidential election. Among the 50 most-visited news sites in the country only 11 grew their visits month-on-month in December. The BBC saw the fastest growth among the ten most-visited news sites in the US, followed by People magazine (158.6 million, up 14%) and the most-visited publication overall, The New York Times (494.4 million, up 12.2%). Among the broader top 50 by far the greatest year-on-year growth came at Athlon Sports (41.4 million), which registered an 854% increase in visits compared with the same month last year. The AP was the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US.
- The Daily Mail remained the best-ranked British newsbrand in the ranking climbing one place into tenth (117.8 million visits), while the BBC was in rank 11 (112.7 million).
- The only other site in the top ten to see growth both compared to September 2024 and August 2025 was The New York Times, up 9% month on month and 3% year on year to 461.6 million visits in first place.
- Only 12 sites saw year-on-year growth across the top 50, with the biggest increase in traffic for The Times of India (up 43% to 25.2 million visits), Substack (up 39% to 74.9 million) and News Break (up 38% to 32.2 million).
- CNN (419.2 million visits, up 3%) and the New York Times (503.4 million, up 3%) also saw growth, albeit more modest, compared to April.
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- The news agency was banned from presidential media briefings after refusing to rename the Gulf of Mexico the Gulf of America and a legal dispute is continuing.
In August eight of the top ten publishers saw month-on-month decline, which marked a correction after an eventful July (in which the Paris Olympics kicked off, Joe Biden left the US presidential race and Donald Trump was shot). The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October.
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